BMW is lobbying to water down European plans to improve the fuel efficiency of cars at the same time as trumpeting its green credentials as the official car sponsor of the Olympic Games, according to internal documents seen by the Guardian.According to this Guardian article, BMW want to delay or reduce implementation of Europe wide fuel efficiency targets for 2015 and 2020. BMW believe that premium manufacturers (such as themselves) will be disadvantaged compared with manufacturers of normal cars. In other words people who can afford more expensive premium cars can afford the higher fuel prices and these wealthy people don't need to worry about climate change or limited supplies of oil.
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