Wednesday, June 6, 2012

"Broke"


I understand Metro's need to get information out about Rush+. It's going to confuse a lot of people.

But making these very slick, and no doubt expensive, five-panel brochures seems over the top for a transit agency that's perennially "broke."

Couldn't this information just have been put on a regular piece of paper?

Then there's the Rush+ marketing one reader called "asinine."

Metro's even ponied up the dough for yet another survey about Rush+ marketing and promotion.

And they're raising fares--again.

At least the fancy brochures are good as stylish and very expensive coasters:


Via @citygirldc: Hello @wmata. Had a great idea for your new brochure: bar coasters. And yes, I'd love a job in your marketing dept. pic.twitter.com/qTM93a7e

Other items:
They're playing with our lives (WaPo)
Man fatally shot at Southern Ave. bus bay (WaPo)
Metro secretary sues over religious discrimination (Examiner)
Officials spar over NOVA transit money (Examiner)